SAP CRM Resume

SAP CRM Resume

Sampath K Mangalam
Phone: (M) +91 990868 26600 Email: K
B11/12, Godrej Hillside Colony, Pirojshanagar, Off LBS Marg, Vikhroli (W), Mumbai 79

Seeking to continue my professionalism, where my dedication, expertise and talent will definitely bring the organization a sharper edge within the industry. Aspire for a challenging position as SAP CRM Functional Consultant to contribute to the company's growth, in turn ensuring personal growth

Dedicated and versatile professional offering 5.3 years of experience in Marketing support / coordination / research for Machinery & Equipment industry, coupled with an MBA in Marketing & Communications from Anna University

- Skilled in understanding core business process of Marketing and Sales cycles in SAP CRM 7.0 GUI and Web client with profound knowledge of statistical and market research techniques
- Experienced in marketing coordination, marketing support, inside sales, presales, data analysis, customer care, market research,  and internet marketing
- Possess valuable insights, keen analysis and team approach to implement best practices to achieve business excellence
- Ability to translate business objectives into clear functional and technical requirements.
- Ability to lead, motivate and provide effective guidance to a team of professional and support staff.
-Eager to contribute in a team-oriented environment having inner desire to gel in cohesive team and work for business growth
- Highly articulate, demonstrating exceptional relationship building, communication, decision making, analytical and interpersonal skills across all levels including management, employees and external agencies
-Proficient with SAP CRM 7.0, SAP ECC 6.0 SD Module, SPSS 16, MS Office 2010, C, C++, AutoCAD 2007, 3DS Max R7, PRO/E Wildfire 3 and ANSYS 8.0


 SAP CRM 7.0             SAP ECC 6.0 - SD Module         Business Application Software
 Marketing Co-ordination & Support    Pre-sales Activities            Inside Sales
 Market Research & Analysis     Data Analysis              Customer Relationship Management
 Lead Generation             MIS Reporting            Business / Market Intelligence
 IT / Consultancy            Business Analysis            SAP End User Support


SAP CRM 7.0:

     CRM Base Customization: Creating organization model, business partners (person, organization, group), business partners relationship, grouping & number range, templates, territories & territory management, product master, products (material, warranty, service), product relationships, attributes, pricing in CRM, transaction processing, partner determination, activity management, activity & task and actions management
     CRM Marketing: Creating marketing plan, marketing plan hierarchy, campaigns, types, objectives & tactics for campaigning, marketing plan / campaign, campaign execution / automation, creating status, status management, marketing calendar, creating tasks & activities, assigning tasks in task scheduling calendar, creating surveys / survey questionnaire / marketing attributes / mail forms, segmentation & segment builder, creating target group, product proposals, cross selling, up/down selling, top selling, creating lead & lead management and external list management
     CRM Sales: Creating sales plan, territory hierarchy, territory management, work flow management, account & contact management, activity management (sales calendar, activity journal, lead survey / lead survey questionnaire), opportunity & opportunity management, opportunity hierarchy / planning, using sales assistant, sales pipeline management / pipeline performance management, quotation management, order management, pricing, special functions in quotation & order management, contract management, rebate processing / management, visit planning and product catalogs

SAP ECC 6.0:

     SD Module: Creating enterprise structure, customer / material master data, pricing in SD, creating vendor master data, sales documents (Inquiry, Quotation, Sales order, Shipping, Billing), Business scenarios & cases in SD (Free goods – inclusive & exclusive, rush order, cash sales, customer – material info record, material determination, product proposal in SD, consignment sales, returns, contract, scheduling & schedule lines, sales order processing using third party, listing and exclusion)


Marketing Executive, Universal Precision Engineering, Coimbatore            (XXXX’11 till date)

Key Deliverables:   
 Orchestrate product marketing initiatives, formulize plans for new product launches and assist the sales team in executing all efforts
 Involve in event co-ordination, branding, public relations, messaging, online advertising and business development relationships
 Direct go-to-market activities for product launches and build event management programs from the ground up
 Maintain cordial public relations strengthening benevolence in the market to increase business profits and maintain business continuity; represent the organization in the best possible way in accord with brand positioning
 Ensure all external communication initiatives like advertising, promotion, sponsorships, etc., and internal initiatives like website, portal, etc., are executed with the strategies planned
 Develop and implement strategic plans as well as objectives ensuring compliance with set brand guidelines and marketing vision including collaborating on promotions
 Perform tactical planning, creative execution, project evaluation ensuring utmost client satisfaction
 Implement internal communication plans such as building awareness about the brand etc.
 Design and develop all marketing communications material including product & application brochures, website, advertising, trade shows, public events / contacts, community outreach, press releases etc.
 Organize and participate in campaigns including social media marketing, event management, PR messaging, research-led campaigns, customer engagement programs, etc.
 Formulate and launch promotional activities and ideas; design / execute customer friendly policies to stimulate business profitability
 Monitor and analyze market trends adhering to forecasts, penetration and intelligence
 Develop existing and prospective relationships with key customers to offer innovative opportunities for business growth and survival in the market
 Develop and implement strategic plans as well as branding objectives ensuring compliance with organizational strategies

Noteworthy Credits:

 Proactively helped the Marketing team in developing collaterals, analyzing customer satisfaction scores, sales programmes, service programs and product development
 Thoroughly analyzed and prepared reports on market share, revenue generation, NPV and ROI calculations

Marketing Executive, UniiMag Equipments Pvt. Ltd., Coimbatore / Chennai            (XXXX’09 – XXXX’10)

Key Deliverables:   
 Utilized cold calls, emails, blogs and social networking techniques for promoting the company’s products
 Prepared sales presentations for products offered by the company and generated leads through phone calls, emails and counseling resulting in converting leads into prospects
 Supported the sales team in managing key accounts, converting inquiries into sales leads, preparing sales proposals, orders, tender responses, etc.
 Collected and analyzed customer demographics, preferences, needs and buying habits of customers; identified potential markets and factors affecting product demand and used the same for bundling product offers
 Updated and managed customer database and email listings with online / offline support
 Executed primary & secondary market research for over 40 customer companies through telephone interviews, internet, mail surveys and company records

Noteworthy Credits:

Successfully increased the company’s customer base from over 50 to over 70
Successful in achieving inquiry to sales leads conversion ratio by 30% resulting in saving the sales process time by 6%
Succeeded in achieving over 85%customer-to-client conversion ratio

Call Center Certified Professional Trainee, Hero Mind Mine, Chennai                (XXXX'09 - XXXX’09)

Key Deliverables:   
 Trained for and updated Telesales skills, language skills and interpersonal skills
 Completed personality development training and improved body language and business etiquette

Noteworthy Credits:

Efficiently learnt and practiced soft as well as technical skills; trained on accent neutralization and American accent in English
Successfully updated customer handling, listening, sales, marketing and time management skills
Thoroughly improved oral and written communication skills   

Design Engineer, UniiMag Equipments Pvt. Ltd., Coimbatore                (XXXX'07 – XXXX’08)

Key Deliverables:   
Prepared, checked and reviewed 2D & 3D drawings including detailed design, BOMs using AutoCAD / Pro/E as per requirements
Supported the engineering database, engineering drawings and official documents using latest versions of AutoCAD, Pro/E, MS Word, MS Excel and MS Access; estimated quantities and cost for machine parts in assembly design Co-ordinated with vendors to gather information on selection of making part for coolant filters, chip conveyors and magnetic separators


 MBA in Marketing & Communications from Chennai Business School, Velachery, Chennai in 2006 with 78%
 B E in Mechanical Engineering from Thiagarajar College of Engineering, Madurai Kamaraj University in 2003 with 82%
 Trained in SAP CRM 7.0 and SAP ECC 6.0 – SD Module for functional domain from Navo InfoTech, Chennai
 Professional in Mechanical CADD Certification (for Auto cad, Pro/E and Ansys) from CADD Center, Chennai in 2006
 Advanced CNC Programming & Operations including Pro/E CAM Certification from PSG Tech, Bangalore in 2007
 Passed Hindi exams up to Praveen Udrarth, conducted by Hindi Prachar Sabha
 In-plant training certifications from BHEL BAP, Ranipet and TNPL, Karur


Date of Birth        :10th January, 1981
Marital Status        :Married
Gender            :Male
Permanent Address    :Flat No.-852, Soba Sankul, Gananjay Society, Kothrud, Pune-411038   
Language Known        :English, Hindi and Marathi
Location Preference    :Pune, Mumbai


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